What Is a Social Media Audit?
A social media audit is a systematic review of your current social media presence. It covers your profiles, content performance, audience, and competitive positioning. The goal is to identify what is working, what is not, and what to prioritize next.
Step 1: List All Your Profiles
Start with a complete inventory. Every platform where your business has a profile. Note: when was each last updated? When was the last post? Are the profile photos and bios current and consistent?
Step 2: Review Profile Optimization
For each active profile, check:
- Profile photo (professional, on-brand, consistent)
- Bio (clear, keyword-rich, includes CTA)
- Website link (correct and working)
- Contact information (phone, email, address where applicable)
- Featured content (LinkedIn) or Highlights (Instagram)
Step 3: Analyze Your Content Performance
Pull the last 30 to 60 days of data. For each platform, identify:
- Your top 5 posts by engagement (what format? what topic?)
- Your bottom 5 posts (what fell flat?)
- Average engagement rate (likes + comments + shares + saves / followers)
- Posting frequency (did you post as consistently as planned?)
Step 4: Audience Analysis
Who is following you? Does your audience match your ideal client? Look at your follower demographics in each platform's analytics: age, gender, location, active hours.
Step 5: Competitor Check
Look at 3 to 5 competitors. What platforms are they on? How often do they post? What content types perform best for them? You are not copying them, but you are learning from what resonates in your market.
Step 6: Build Your Action List
Turn every finding into a specific action. "Bio is outdated" becomes "Rewrite bio by [date]." "Video posts outperform graphics" becomes "Add 2 Reels per week to content calendar."
We offer complimentary social media profile reviews as part of our onboarding. Request yours here.