Content Creation: On-Brand. Scroll-Stopping.
Professional content creation for small businesses: graphics, reels, carousels, blog posts, and email content in your brand voice. Project and retainer pricing.
High-quality graphics, short-form videos, reels, carousels, and written content crafted to represent your brand and engage your ideal audience. Everything is produced with your brand colors, voice, and goals in mind.
Who It's For
Ideal for businesses that already have a social presence but need a consistent stream of professional, on-brand content, or for businesses launching a new brand identity who need a library of assets to start with.
What Content Creation Looks Like
Content creation is the bottleneck for almost every small business marketing effort. Strategy is easy to write down. Posting is easy to schedule. The hard part is the steady, professional production of content that looks like it belongs to your brand and not to a generic Canva template that ten other local businesses also use. That gap is what burns out internal marketing employees and what makes 'we'll just do it ourselves' fall apart by month three.
Our content creation service delivers ready-to-publish assets on a defined cadence: graphics, short-form video, carousels, written posts, blog articles, and email content. Every asset is built from your brand kit (colors, fonts, voice, photography style) and produced by humans who actually understand your audience. We are not running ChatGPT prompts on autopilot. We are producing content that you can be proud to associate with your business.
Content creation pairs naturally with social media management (where we both produce and publish), but many clients use it as a standalone service: their internal team handles posting and replies, and we feed them the production pipeline so they never run out of quality assets.
What's Included
- Static graphics & branded templates: Polished, on-brand graphics built in Canva or Adobe that can be repurposed and scaled across campaigns.
- Short-form video & reels: Scroll-stopping short-form video edited from the photos and videos you already have, formatted for Instagram Reels, TikTok, and Facebook with captions and trending audio guidance.
- Carousels & slide posts: Educational and story-driven carousel posts that drive saves and shares, the highest-engagement format on Instagram.
- Blog posts & website copy: SEO-optimized blog articles and website copy written in your voice, targeting the keywords your clients are searching for.
- Email newsletter content: Monthly or biweekly email newsletters that keep your list warm and drive traffic back to your website and offers.
- Revisions included: All content includes revision rounds so you always get exactly what represents your brand.
Included In Every Plan
- Brand-aligned graphic design (Canva, Adobe Express, or Figma)
- Short-form video editing (Reels, TikToks, YouTube Shorts) cut from the photos and videos you already have, with captions and music guidance
- Carousel design with copy
- Caption and copy writing in your brand voice
- SEO-optimized blog posts (when included in package)
- Email newsletter content and design
- Up to 2 revision rounds per asset
- All source files delivered (Canva templates, raw video, copy docs)
- Brand voice guide and visual style documentation
Not Included (Available As Add-Ons)
- Original photography and on-site video production (we edit from the footage you already have or capture on a phone)
- Scripting or directing original video content
- Long-form video editing over 60 seconds (custom quote)
- Print design and physical collateral
- Voice-over and motion graphics work (available as add-on)
- Content scheduling and posting (covered under Social Media Management)
Content Creation: DIY vs Freelancer vs Agency
| Approach | Monthly Cost | Pros | Cons | Best For |
|---|---|---|---|---|
| Stock template subscriptions | $15 to $50/month | Cheap, easy to access | Templates are used by thousands of other businesses, no brand alignment, no customization | Quick filler content where uniqueness does not matter |
| AI content tools (ChatGPT, Canva AI) | $20 to $100/month | Fast, unlimited volume | Generic outputs, hallucinated facts, brand voice mismatches, audience can spot it | Drafting, brainstorming, internal documents, never as final published content |
| Freelance graphic designer | $500 to $2,000/month | Personal collaboration, often strong design quality | Designers are usually not copywriters, video editors are usually not designers, requires multiple specialists | Single-format projects where you need depth in one specific medium |
| Savvy Social Solutions content retainer | $499 to $1,800/month | Multi-format production (graphics, video, copy) handled by one coordinated team in your brand voice | Less depth than a specialist agency in any single medium | Small to midsize businesses needing consistent, multi-format content without managing multiple freelancers |
Pricing Context
Content creation is offered as both project work and monthly retainers. Project work makes sense for one-time launches: a brand asset library, a campaign-specific batch, or a website content build. Retainers make sense if you publish content weekly.
Retainer pricing starts at $499 per month for a 12-asset batch (mix of graphics, carousels, and reels). The most common tier is $899 per month for 24 assets including 4 to 6 short-form video edits.
Blog and email content packages are quoted separately. SEO-optimized blog posts start at $250 per post (1,000+ words, researched, on-brand). Monthly newsletters start at $300 per send (copy, layout, send setup).
Mini Case Study: Wellness coach launching a new program
Situation: Three weeks until program launch with no content library, no brand-consistent visual identity, no email sequence written.
Approach: Rapid 2-week production sprint: built brand kit, produced 30 social assets (graphics, carousels, 6 Reels), wrote 5-email launch sequence and 3 nurture emails, designed program landing page graphics.
Outcome: Launched on schedule with a full content library that fed the social calendar for 4 months. Program filled to capacity in 11 days, with 60 percent of signups attributable to social and email content.
Our Process
- Brand Immersion: We review your brand kit, existing content, and audience to understand your voice, style, and visual identity.
- Content Brief: We build a brief for each content batch: themes, formats, goals, and key messages, for your approval before production begins.
- Production: Graphics, copy, and video are created to spec and compiled in a shared folder for review.
- Review & Revise: You review, request changes, and we deliver final files ready for scheduling or immediate use.
Frequently Asked Questions
- What file formats do you deliver?
- Web-optimized JPGs and PNGs for graphics, MP4s for video, and Google Docs for written content. We can match any format your existing workflow requires.
- Do you provide copywriting?
- Yes. All content packages include captions, on-graphic copy, and hashtag sets. Blog and email writing is also available as an add-on or standalone service.
- Can you match our existing brand guidelines?
- Absolutely. Share your brand kit (colors, fonts, logo) and we'll work within it precisely. If you don't have a formal brand kit, we can help you create one.
- How quickly can you turn around content?
- Standard turnaround is 5 to 7 business days for a content batch. Rush delivery is available upon request with a 30 percent rush fee.
- Do you use AI to create content?
- We use AI tools for research, brainstorming, and first-pass drafts behind the scenes, but every published asset is reviewed, edited, and finalized by a human on our team in your brand voice. We do not publish raw AI output.
- Do you take original photos and videos?
- No. We edit and design from the photos and videos you already have or can capture on a phone, and we provide simple shot lists so your team knows what to capture next. We do not script, shoot, or direct original footage as part of this service.
- Can I get content in multiple languages?
- We produce in English by default. Spanish content is available with a 15 percent surcharge. Other languages can be quoted on request.
- Who owns the content you create?
- You do. All assets are delivered with full usage rights and source files. You can use them anywhere, edit them, repurpose them, or hand them to another vendor in the future.
- Can I just buy a one-time content batch?
- Yes. Project-based content batches are common for launches, rebrands, and campaigns. Minimum project is typically $1,500.
- How is this different from your social media management service?
- Content creation produces the assets. Social media management produces the assets AND publishes them on a schedule and runs reporting. Replies to comments and DMs stay on your side either way. Many clients start with content and add management later.
About Savvy Social Solutions
Savvy Social Solutions is a boutique done-for-you digital marketing agency serving 85+ small businesses across the United States, Canada, and the United Kingdom. Plans start at $399 per month with a 6-month commitment. The team handles social media management, professional website design, content creation, Google Business Profile optimization, and custom software builds so business owners can focus on running their company.
Headquartered in Prescott, Arizona, the team works fully remote with clients in every region. Every plan includes content created and scheduled by a real human, monthly strategy reviews, and a private client dashboard so login credentials are never shared.
Contact
Phone: (928) 800-5679
Email: info@savvysocialsolutions.com
Address: 3623 Crossings Drive, STE 404, Prescott, AZ 86305