What Is an Algorithm, Really?
Every social platform uses an algorithm to decide what content to show each user. The algorithm's goal is simple: keep people on the platform longer by showing them content they are likely to engage with.
What Every Algorithm Rewards
Despite differences between platforms, they all prioritize:
Engagement velocity: How quickly your post gets likes, comments, shares, and saves after publishing.
Relevance: Does your content match what this specific user typically engages with?
Recency: Newer content gets priority over older content.
Relationship: Content from accounts a user interacts with frequently gets shown more often.
What This Means for Your Strategy
Post when your audience is online (check your analytics for peak times). Write hooks that stop the scroll. Ask questions to encourage comments. Create content worth saving and sharing.
The Consistency Factor
Algorithms reward accounts that post consistently. If you post 4 times one week and then disappear for two weeks, the algorithm deprioritizes your content. Consistency is the foundation.
Stop Chasing Virality
One viral post does not build a business. Consistent, solid engagement from your target audience does. Focus on creating content your ideal client finds valuable, not content designed to go viral.
How We Work With the Algorithm
At Savvy Social Solutions, we build content strategies designed around how algorithms actually work. Learn more about our approach.