The Most Important Business Review You Can Do
Most small business owners spend more time planning the future than they do reviewing the past. But your 2024 data is the most valuable planning tool you have for 2025.
Here is what to review before you build next year's strategy.
Social Media Performance
Pull your analytics from every platform you used in 2024. Review:
- Total reach and how it trended month over month
- Top performing content types and topics
- Follower growth trajectory
- Website traffic from social
- Direct inquiries or DMs that led to client conversations
What content type drove the most meaningful engagement? What months were you most consistent, and did consistency correlate with results?
Lead Attribution
How did your best clients find you in 2024? Make an honest assessment. How many came through social media, Google search, referrals, or other channels? This tells you where to invest more in 2025.
Content Consistency Score
Be honest with yourself. How many weeks in 2024 did you not post at all? Inconsistency is usually the single biggest drag on social media performance. If the answer is "too many," what caused it and how do you solve it in 2025?
The 2025 Planning Insight
The businesses that see their biggest growth year are typically the ones who commit to the one or two marketing channels that drove the most results in the prior year and double down on them.
What does your 2024 data tell you to do more of?
If social media was your top lead source, let us scale it in 2025.