The Timeline That Wins
October: Plan your holiday offers, create your content calendar, and design your graphics.
Early November: Start teasing holiday promotions. Build anticipation.
Black Friday / Cyber Monday: Execute your biggest promotions. Have content pre-scheduled.
December: Gift guide content, last-minute deals, and year-in-review posts.
Late December: Thank your community. Share wins from the year. Tease what is coming next year.
Content Ideas That Convert
- Gift guides featuring your products or services
- Holiday-themed behind-the-scenes content
- Countdown-style promotions (12 days of deals)
- Customer appreciation and gratitude posts
- Year-in-review and milestone celebrations
The Preparation Checklist
1. Finalize all holiday promotions and offers by mid-October
2. Create all visual assets by November 1
3. Write and schedule all November and December content
4. Set up any landing pages or special links
5. Plan your engagement strategy for high-traffic days
Do Not Wait Until November
The businesses that win Q4 started planning in September. If you are reading this and feeling behind, reach out for a strategy session. We can help you build a plan quickly.