Why a Year-End Review Matters
Most businesses plan next year's strategy based on gut feeling. The businesses that grow fastest plan based on data. Your social media analytics contain the roadmap for improvement.
What to Analyze
Follower growth: How many followers did you gain? What months saw the most growth? What content drove those spikes?
Engagement rate: Calculate your average engagement rate (likes + comments + shares + saves divided by followers). Compare month to month.
Top-performing posts: Identify your top 10 posts by engagement. What content type, topic, and format do they share?
Worst-performing posts: Equally important. What fell flat? Stop doing more of that.
Website clicks: How much traffic did social media drive to your website? Which posts drove the most clicks?
Turning Data Into Strategy
1. Double down on the content types that performed best
2. Eliminate or reduce content types that consistently underperformed
3. Set specific growth goals for next year based on this year's trajectory
4. Identify gaps in your content mix and fill them
Planning for Next Year
Use December to build your Q1 content calendar. Start the new year with momentum instead of scrambling to figure out what to post.
Want a Professional Audit?
We offer social media audits as part of our management service. We will analyze your entire year and build a data-driven strategy for the year ahead.